BTEC Business · Pearson BTEC Level 3 National Extended Certificate in Business, Unit 2
Mendlow Repairs: planning a marketing campaign
A small clothing repair studio has £2,000 to launch a weekly repair club. Marketing aims, SWOT, survey data, target market, pricing, a media plan and a campaign rationale.
- 3 lessons of about 55 minutes
- 26-page learner workbook
- 12-page teacher guide
- PDF and editable Word
- Teacher guide with full worked answers
- Independently checked
Digital download. By buying you ask for immediate access to the files and acknowledge that you then lose the 14-day right to cancel. Refunds: see our refund page.
Free sample (PDF): cover, contents and the first two pages of Lesson 1. No answers, no email needed.
What is inside
One original, fictional UK case for three 55-minute lessons plus named homework; every plan adds up to 55 minutes of task time. Mendlow Repairs, a small clothing repair studio, is launching Stitch Club, a weekly evening repair club with 36 places, and has £2,000 for an eight-week campaign.
Learners match marketing aims to the owner's goals, sort internal and external influences and build a SWOT; interpret a small survey and council population figures with simple percentages, judge how far the research can be trusted and choose a target market; then set a price, choose media in pairs within the budget, plan a timeline with progress checks and draft a short campaign rationale with a planning frame and a success checklist.
A peer check of each media plan opens the following lesson. Homework adapts the campaign to week 6 monitoring data and weighs legal, ethical and sustainability issues.
- Lesson1
What should the campaign achieve?
Purposes of marketing, a marketing-aims card sort, brand and mass or niche, an 11-card influences sort, SWOT, an objective table with percentage calculations.
- Lesson2
Who should the campaign target?
Primary and secondary research, survey data, a market-size estimate from council figures, the survey-against-town chart with validity and reliability questions, focus-group comments, competitors, product life cycle, the target-market decision.
- Lesson3
Planning the campaign
Pricing strategies, cost-plus and competitor-based prices, the ten-option media menu with a £2,000 budget, cost per 1,000, an 8-week timeline, a planning frame and a 100 to 120-word rationale draft.
| File | Pages | What it holds |
|---|---|---|
| Learner workbook PDF Word | 26 (A4) | The case file and every lesson's tasks, with full-width ruled answer space, tables, diagrams and charts to complete, exit tickets and the final written task. |
| Teacher guide PDF Word | 12 (A4) | Curriculum fit to content areas A1 to C4 with page references, three 55-minute plans each with a homework row, full worked answers, a cost-per-1,000 table for all ten media, two valid example plans and common errors, indicative answers for every written task, model peer-feedback comments, a 119-word example rationale, support and stretch. |
Mapped to Unit 2 content areas A1, A2, B1 to B3 and C1 to C4 (specification Issue 14, April 2023).
Preview pages
Real pages from the files, at reading size. Click a page to open it full size.
About this pack
- New pack, no reviews yet. It is offered with the refund terms below.
- An original, fictional case. Every business, person, figure and quote is invented; nothing is real data.
- Timings are estimates. The lessons are not yet classroom-trialled.
- Written tasks come with indicative guidance and an example answer, not a mark scheme.
- The Word files were laid out and checked in LibreOffice, not Microsoft Word. Small layout differences are possible when you open them in Word.
- A classroom resource for teaching and practice. It does not replace a textbook or a scheme of work.
- Classroom teaching and practice only. It is not a Pearson set task and does not reproduce Pearson assessment materials.
- Not endorsed by Pearson. Contains no mark schemes.
Licence and refunds
One purchase licenses you and your school to use the pack with the students you teach: print it, project it, adapt the Word files for your own lessons and share it with colleagues in your department. Please do not post it publicly, upload it to resource-sharing sites or resell it.
If you are charged twice, cannot open the files, or the pack is not as described, email support@thebusiness.school and we put it right. Because the files are an immediate digital download and you lose the 14-day right to cancel when you buy, change-of-mind refunds are not offered once you have access. Your statutory rights are unaffected. The seller is TBS Education Ltd Oy; see the full terms and refund policy.
Who makes these
These resources are made by The Business School, founded by Sakari Laajoki. About us
Questions
What exactly do I get?
A student workbook and a teacher guide for one original, fictional case. Both come as PDF and as editable Word files. The teacher guide has the lesson plans, full worked answers, completed diagrams and indicative guidance for the written tasks.
Can I edit the files?
Yes. The Word files are editable, so you can change the business name, the figures or the questions before you set it. They were laid out and checked in LibreOffice, not Microsoft Word, so you may see small layout differences in Word; the PDF is the reference layout. The download is a ZIP that opens on Windows and Mac without extra software.
Is it a mark scheme, and is it endorsed?
No to both. The teacher guide gives full answers for calculations and tables, and indicative guidance plus an example answer for each written task. It is not an exam board mark scheme, and the pack awards no marks or grades. It is mapped to the specification by section but is not endorsed by Pearson, and contains no exam board questions.
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What if something is wrong with my order?
Email support@thebusiness.school. The refund policy covers duplicate charges, files you cannot open and products that do not match their description.
Digital download. By buying you ask for immediate access to the files and acknowledge that you then lose the 14-day right to cancel. Refunds: see our refund page.