A Level Economics · Edexcel A level Economics A (9EC0), Theme 3
Kettlebeck Guitars: grow, split or aim differently?
A hand-made guitar maker with four ways forward. Growth routes, a demerger and the firm's objectives, with cost and revenue diagrams to mark.
- 3 lessons of about 55 minutes
- 22-page student workbook
- 14-page teacher guide
- PDF and editable Word
- Teacher guide with full worked answers
- Checked page by page and recalculated before release
Digital download. By buying you ask for immediate access to the files and acknowledge that you then lose the 14-day right to cancel. Refunds: see our refund page.
Free sample (PDF): cover, contents and the first two pages of Lesson 1. No answers, no email needed.
Read the video text
Kettlebeck Guitars: grow, split or aim differently?. Edexcel A level Economics (9EC0), Theme 3. Classify the growth moves. Lesson 1: How can Kettlebeck grow, and what holds it back?. Test each option against the constraints. Then recommend the founders’ next move. Work out how each division contributes. Lesson 2: Should Kettlebeck split?. Judge the demerger. Margins and shares of the group, then decide. Draw the diagram. Then check it against the completed diagram. Write a recommendation. Lesson 3: What should the workshop aim for?. What you get: Student workbook + teacher guide, Full worked answers, PDF and editable Word. The Business School. Free sample on the pack page.
What is inside
One original, fictional guitar maker for three lessons of about 55 minutes with Year 12 or 13.
In Lesson 1 students classify growth routes (organic, forward and backward vertical, horizontal, conglomerate), give reasons for staying small or growing, and test four options against four constraints (size of market, access to finance, owner objectives, regulation) with a short recommendation. In Lesson 2 they work out which divisions earn the profit, compare staying together with a demerger using standalone plans, weigh the effects on businesses, workers and consumers, and judge. In Lesson 3 they use a cost and revenue table and two diagrams (AR, MR, AC, MC and TR, TC) to find the profit, revenue and sales maximising outputs, see the principal-agent problem in a manager's bonus, test satisficing, and write a recommendation of about 170 words.
Each lesson plan counts the written work against the minutes; the exit tickets and, in Lessons 1 and 2, a few named tasks are set as homework.
- Lesson1
How can Kettlebeck grow, and what holds it back?
Six moves classified on a supply-chain map, advantages and disadvantages of each growth route, reasons to stay small or grow, four options tested against four constraints, a 70-word recommendation.
- Lesson2
Should Kettlebeck split?
A divisional profit table, staying together against a demerger using standalone plans, effects on businesses, workers and consumers, an 80-word judgement.
- Lesson3
What should the workshop aim for?
Profit, revenue and sales maximising outputs from a table and two diagrams, the principal-agent problem in a manager's bonus, satisficing, a 170-word recommendation.
| File | Pages | What it holds |
|---|---|---|
| Student workbook PDF Word | 22 (A4) | The case file (market and revenue, growth history, three extracts, four options, divisions and shops), then every lesson's tasks with ruled answer space, a supply-chain map and two diagrams to mark, exit tickets and the final recommendation. |
| Teacher guide PDF Word | 14 (A4) | Curriculum fit with page references, conventions and case rules, three 55-minute plans with homework rows, full worked answers, completed Figures 1, 3 and 4, accepted reading ranges, indicative guidance with example responses, support and stretch. |
Mapped to Pearson specification (Issue 2) sections 3.1.1 to 3.1.3 and 3.2.1.
Preview pages
Real pages from the files, at reading size. Click a page to open it full size.
About this pack
- New pack, no reviews yet. It is offered with the refund terms below.
- An original, fictional case. Every business, person, figure and quote is invented; nothing is real data.
- Timings are estimates. The lessons are not yet classroom-trialled.
- Written tasks come with indicative guidance and an example answer, not a mark scheme.
- The Word files were laid out and checked in LibreOffice, not Microsoft Word. Small layout differences are possible when you open them in Word.
- A classroom resource for teaching and practice. It does not replace a textbook or a scheme of work.
- Assumes students have already met AR, MR, AC, MC and normal and supernormal profit.
- The case rules (a 25% review rule, a 40% limit, a valuation of 500 thousand pounds) are labelled on the pages as exercise rules, not law.
- Written for Edexcel A level Economics A (9EC0), Theme 3, Business behaviour and the labour market, against the Pearson specification (Issue 2). Please check it against the specification you are teaching.
- Classroom teaching and practice only. It is not a Pearson set task and does not reproduce Pearson assessment materials.
- Not endorsed by Pearson. Contains no mark schemes.
Licence and refunds
One purchase licenses you and your school to use the pack with the students you teach: print it, project it, adapt the Word files for your own lessons and share it with colleagues in your department. Please do not post it publicly, upload it to resource-sharing sites or resell it.
If you are charged twice, cannot open the files, or the pack is not as described, email support@thebusiness.school and we put it right. Because the files are an immediate digital download and you lose the 14-day right to cancel when you buy, change-of-mind refunds are not offered once you have access. Your statutory rights are unaffected. The seller is TBS Education Ltd Oy; see the full terms and refund policy.
Who makes this
Writes the teaching material, runs the company and answers the support email himself.
Ten years teaching in Finnish vocational education.
Sold by TBS Education Ltd Oy, company number 3614159-3. About us
Questions
What exactly do I get?
A student workbook and a teacher guide for one original, fictional case. Both come as PDF and as editable Word files. The teacher guide has the lesson plans, full worked answers, completed diagrams and indicative guidance for the written tasks.
Can I edit the files?
Yes. The Word files are editable, so you can change the business name, the figures or the questions before you set it. They were laid out and checked in LibreOffice, not Microsoft Word, so you may see small layout differences in Word; the PDF is the reference layout. The download is a ZIP that opens on Windows and Mac without extra software.
Is it a mark scheme, and is it endorsed?
No to both. The teacher guide gives full answers for calculations and tables, and indicative guidance plus an example answer for each written task. It is not an exam board mark scheme, and the pack awards no marks or grades. It is mapped to the specification by section but is not endorsed by Pearson, and contains no exam board questions.
How does delivery work?
After payment you are sent straight to your download page and get a Stripe receipt by email. The download page is personal to your purchase; bookmark it.
What if something is wrong with my order?
Email support@thebusiness.school. The refund policy covers duplicate charges, files you cannot open and products that do not match their description.
Digital download. By buying you ask for immediate access to the files and acknowledge that you then lose the 14-day right to cancel. Refunds: see our refund page.