International GCSE Business: Pricing Strategies, How Should Tidewell Price Its Phone Cases?

Learners work out cost-plus prices for three phone cases, compare one with rival prices, match pricing strategies in pairs, test a promotional offer and recommend a launch price.

What students do

• Name the five pricing strategies from short descriptions
• Calculate cost per item, markup and cost-plus prices, and compare a cost-plus price with rival prices
• Match five situations to cost plus, penetration, competition, skimming and promotional pricing in pairs
• Test a 20% promotional offer and three launch prices with a capacity limit, then recommend one

What the teacher gets

• A lesson plan for about 55 minutes of tasks, with a shorter 45-minute version. Allow longer in the timetable for handing out and feedback
• Completed tables and worked answers for every question
• Indicative guidance for the written recommendation. It is not an exam board mark scheme and carries no marks or grades
• Editable Word versions of both files, so you can change the business or the figures

Specification

Pearson Edexcel International GCSE in Business (4BS1), section 4.3.2 Price: the main pricing strategies and when they might be applied (cost plus, penetration, competition, skimming and promotional), with markup calculations from Appendix 4. Checked against the Pearson specification, Issue 2, February 2026. This lesson is for Pearson Edexcel 4BS1, not Cambridge IGCSE. The business and every figure are fictional and the questions are original. This is not a Pearson resource, and the lesson has not yet been tested in a classroom.