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GCSE Business: Market Research for a Bubble Tea Kiosk

Students plan the research for a young entrepreneur’s bubble tea kiosk, work out what her survey, bar chart and secondary data show, judge how far she can trust each source and recommend a launch price and target segment.

GCSE Business · AQA 8132, section 3.5.3 · Free PDF and Word · No sign up

Illustration of a bubble tea kiosk in a town centre with a clipboard survey and a bar chart showing 6, 12, 13, 6 and 2 shoppers at £3.00, £3.50, £4.00, £4.50 and £5.00 — Illustration created with an AI image tool to show the situation. All figures are those used in the lesson.

GCSE-Business-Market-Research-Bubble-Tea-Student

Student pages. 7 pages: the research plan, survey and chart tasks, a pair task and space for working. No answers.

Student PDF Student Word

GCSE-Business-Market-Research-Bubble-Tea-Teacher

Teacher guide. 3 pages: lesson plan, worked answers and indicative guidance for the written recommendation.

Teacher PDF Teacher Word

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Original cases, not exam board questions. Not endorsed by any exam board.

The first student pages of Market Research for a Bubble Tea Kiosk

What students do

Match primary, secondary, qualitative and quantitative research to their meanings
Choose a research method for demand, competition and the target market, and weigh up a focus group
Calculate survey percentages by age group, read a bar chart of what shoppers would pay and find a mean rival price and a market share
Judge in pairs how far each source can be trusted and recommend a launch price and a target segment

What the teacher gets

A lesson plan for about 55 minutes of tasks, with a shorter 45-minute version. Allow longer in the timetable for handing out and feedback
Worked answers for every calculation and question
Indicative guidance for the written recommendation. It is not an exam board mark scheme and carries no marks or grades
Editable Word versions of both files, so you can change the business or the figures

Specification

AQA GCSE Business (8132), section 3.5.3 The purpose and methods of market research: demand, competition and target market; primary and secondary methods; qualitative and quantitative research; interpreting data from tables and charts; market size and market share. Links to 3.5.2 Segmentation and 3.5.4 pricing. Checked against the AQA specification, Version 1.0, 19 August 2016. Mei, the shops and every figure are fictional and the questions are original. This is not an AQA resource, and the lesson has not yet been tested in a classroom.

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